Online Marketing

Search Engine Optimisation (SEO) / e Newsletter

The Internet has brought many unique benefits to marketing, one of which being lower costs for the distribution of information and media to a global audience. DOTOCO can empower your online presence via one or a combination of solution(s) below to maximise your web traffic in order to increase your potential sales.

Internal optimisation

to create relations between various articles of the site is important for the optics of improvement of Web site in terms of natural Optimisation.

The objective sought by this operation is three-fold:

• To increase the natural referencing of your deep pages and thus of your Web site in general by the intermediary of the phenomenon of l longue traine.
• To incite the Net surfers to remain more on your Internet site by guiding them in their navigation Web.
• To enrich in a regular way the leading contents of your site: the more your Internet site takes importance on the Web, the more it is likely to place at the disposal of useful information for the community. Moreover, contents packed and of quality will encourage other sites to send visitors to you: they will then become referents of your site. At the same time, you will increase to a significant degree the number of potential key words allowing to emphasize your Internet site at the time of a research.

Link building

Build a Custom Strategy for Each Client

One of the primary things that separates DOTOCO from our competitors is our focus on providing link building strategies that are custom suited to the particular needs of each client. Our strategies begin with keyword research and a thorough analysis of both the customers and their competitors backlinks/websites. Armed with that knowledge we then build a link strategy based on the customers goals and budget. We have developed and refined over a dozen different link building techniques over the years. Once we choose which link building techniques are appropriate for the customer we organize them into a short and long term strategy.

Timing of Building Links

WHEN we build links is just as important as HOW we build them. Build to many too soon and it will look unnatural, causing you to lose trust with Google. New sites must be approached differently than matured ones. After building millions of links for thousands of customers we know exactly how aggressive we can be. Looking at the customers sites age and its backlink profile we can develop a program that is both safe and effective. The trick is to build them fast enough to get quick results but not too fast as to raise flags.

Customer Service Excellence

DOTOCO Customer Service is second to none. While other link building companies focus on building automated software, we focus on building customer relationships. Our account manager is a certified link building and SEO specialist and will be there to provide support and advice at any time via phone or email.

e Newsletter

DOTOCO provides E Newsletter services to clients across all business sectors. Our capabilities include, text and image production, template design, email distribution, and reporting, and can be accessed through:

• Packaged solutions designed to provide flexibility and value for money
• An ongoing partnership where we provide strategic planning and advice

Marketing via email is a tricky matter. It is powerful, but easily abused. It is easy, but really difficult. May these tips, tricks and secrets make it easy and powerful for you.